Effortless Style for True Originals
Columbus, OH (July 17, 2019) – EXPRESS, Inc. (NYSE:EXPR) today announced the brand’s design collaboration with one of Hollywood’s most powerful stylists, Karla Welch. Express x karla is the first in a series of two exclusive capsule collections Welch will design for Express.
Designed with versatility in mind, the limited-edition collection offers classic silhouettes in a cool, neutral palette. The pieces are at once timely and timeless, designed for this season, next, and the one after that. With Express x karla, Welch set out to redefine wear-everywhere staples with a few remarkable twists. The result is a range of simple, perfect pieces like slouchy double- breasted blazers and full eyelet skirts, plus swishy, sequined Bermuda shorts and well-cut blouses.
“Karla believes good style is empowering and it’s her job to dress industry luminaries for their most important moments,” said Patrice Croci, Vice President of Brand & Performance Marketing at Express. “Express x karla is designed to help our customer dress for the important moments in her life.”
“With any of my collaborations, I always want to design pieces that I need in my wardrobe and that women will wear time and again. Classics that are for this season but that will also transition into go-to pieces year-round,” said Welch. “I truly believe in the confidence that comes from feeling great about your own personal style. I hope the pieces in this collection empower in the women who wear them.”
The limited-edition collection is available in sizes XXS-XL and 00-18 in selects stores and online at express.com beginning July 17.
Express is a leading fashion destination and apparel brand for both women and men. Since 1980, Express has provided the latest apparel and accessories for work, casual, jeanswear, and going-out, offering a distinct combination of fashion and quality at an attractive value. The company operates more than 600 retail and factory outlet stores in the United States and Puerto Rico, as well as a best-in-class shopping experience through its website and mobile app. In addition, Express merchandise is available at franchise locations and online in Latin America. For more information, please visit www.express.com.