Lines and cold weather are two things I don't like and try to skip but sometimes you have to make an exception and Louis Vuitton exhibition: Volez Voguez Voyagez happen to be one of those rare occasions where I stayed in line under a 40 Fahrenheit temperature. If you go, make sure to make a reservation and with a tour guide, so you can take full advantage and don't a detail or important piece of information, also go early because they close the exhibition once the clock hit 7 PM with the people inside, shouting to go back the next day (like people don't have anything to do with their lives).
The exhibition retraces the adventure of the house of Louis Vuitton from 1854 to the present. A story told through the portraits of its founders, as well as those who today are inventing the Louis Vuitton of tomorrow.
This historic journey, designed by Robert Carsen, is divided into ten chapters, one of which is entirely devoted to United States of America and New York City. The tours open with the most symbolic object of the House: the trunk, a model fashioned with contemporary flair, embodying the iconic hallmarks and bold spirit of Louis Vuitton. The exhibition features objects and documents from the Louis Vuitton heritage archives, as well as select articles on loan from the Palais Galliera and the Musée de la Mode de la Ville de Paris. The exhibition concludes with a display devoted to the savoir-faire of the artisans in Louis Vuitton workshops.
You would think, well I thought that this exhibition was going to be a shallow display of pretty items, but no, it actually is thorough and meticulous research of the brand, its creator and even his genealogical tree.
It took two years to curate this exhibition and it resulted in two floors and 16 rooms of the most impressive trunks and travel gear. Each room is a travel in time, showcasing the evolution of the brand along with the different vehicles that humans have invented.
Another detail that caught my attention and the tour girl insisted in sharing was the deep connection Louis Vuitton had with his customers, he would not only sent mini trunks with white flowers to his clients as a gift during special occasions but he also conducted questionnaires to learn how to improve his globally known brand.
Spooners if you are in town you should visit this exhibition!