Past fashion / by Cinthia Contreras

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With all the brands out there and all the new directions, it can sometimes be easy to lose sight of why you started liking a particular brand in the first place. Until something comes along which reminds you of exactly why you wanted in to start with.

An experience, a conversation or even a simple image can be enough to get you feeling all excited and hyped up about it again. The Louis Vuitton "Volez, Voguez, Voyagez" exhibition which ended its stint last week in NY is a good example of that. It kept you just on the right side of nostalgia whilst reminding you that there is more to LV than monograms and hype collaborations.

The great thing about this particular retrospective was that it gave you insight into the brand as well as into the Vuitton family's personal inspirations and possessions. Indeed, much as a brand can be interesting for its prestige and luxury status, what is truly captivating is how its designs and its approach have changed over time.

Looking back at a brand’s past gives you a renewed appreciation for it but it also makes you realise that brands should be more about craftsmanship than banal status symbols. And as Fashion Week season is now upon us, that’s definitely worth remembering.


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