Fashion Cloning / by Cinthia Contreras


We’re constantly being encouraged to follow some kind of Fashion ‘example’. Whether it’s online, in magazines or on TV we’re bombarded with celebrities (or should that be zelebrities) we’re supposed to take as role models and try and copy.

Sure, some stuff might be appealing but there's a big difference between highlighting someone's look and breaking it down item by item in a bid to encourage the world and his brother to go and buy them - to be like someone else.

All sorts of people from the sublime to the truly ridiculous are held up as worthy of being copied simply because of their so-called great style. Wearing a nice dress doesn't suddenly make the most ridiculous or trashy person in the public eye, interesting. And it certainly doesn’t instantly turn them into any kind of a role model. So why would anyone want to dress like them? If anything, one would want to avoid wearing absolutely everything they are seen in.

We are of course all influenced by those around us but influencing is one thing, carbon copying is quite another. It is of course up to each person to decide if they want to copy said media-proclaimed fashion gurus and whether they want to imitate rather than innovate. But really it should be a no-brainer. After all, what’s the point of dressing like someone else instead of yourself?


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